Dates & Times:
Tuesday, March 19, 2019 9am - 4pm

Social School Medicine Hat


Community Futures Entre-Corp, The Medicine Hat & District Chamber of Commerce, and Medicine Hat College are excited to invite you on Tuesday, March 19, 2019 from 9am - 4pm, at Desert Blume Country Club for Social School Medicine Hat.

Sponsored by Apex Alberta, this is the one-day how-to social media and digital marketing conference you've been waiting for. Get the essential social and digital marketing skills needed to grow your brand and expand your business. Join us for a half or full day of learning.

Topics include:

Social & Digital Marketing Strategy Understand the 2019 social landscape, platform by platform. Refine your message, define your voice and establish your ideal content platforms, purpose, audience and strategy. Strategically outline your digital marketing business goals, anticipated gains and a brilliant roadmap to get there. Develop custom guidelines and best practices for better reach, resonance and return from your website, email marketing, blogging, social media and SEO efforts.
Storytelling & Modern Public Relations Learn how to properly craft your company story, key messaging, sales pitch and more. Hone in on what your branding, website, search results, print materials and past press coverage are saying about your business. A thorough examination of what public relations is, how it’s been turned on its head in recent years and why it’s now anyone’s game. Learn to shape your own brand story, grow your audience, and create a loyal tribe of fans, followers and customers through both traditional media relations tactics and cutting-edge modern day strategies.
Content Writing & Publishing How to write posts and craft content your audience can’t get enough of, while mastering the imperative art of digital storytelling.
Scheduling & Automation Learn when, where and how to automate marketing tasks, such as, project mapping, content creating, post scheduling, site building, ad placing, time logging, task tracking and beyond.
Mobile Photography & Video Learn today’s best photographic practices for social media and digital marketing using nothing more than your mobile device and top photo editing apps.
DIY Graphic Design Learn how to incorporate game-changing visuals into your social strategy, and properly publish them in all the right places. Platform Specific (Instagram, Facebook, Twitter, LinkedIn)
Search Engine Optimization & Google Ads Learn how to make search work for your brand, and exactly what to do to get found fast, with the proper use of keywords, titles, meta tags, search terms, sitemaps etc. Learn the fundamentals of Google search, display, mobile and video ads, from campaign management to ad placement opportunities to bid strategies, reporting, optimization and beyond.
Social Media Analytics & Reporting A look at the numbers behind the platforms. Learn how to analyze those numbers, glean meaningful insights and fine-tune your posts, pages and overall digital strategy accordingly.
Paid Advertising Learn the art of strategic content promotion, amplification and analysis, and intelligent (affordable!) digital ad campaign building and management.

As an institution committed to launching entrepreneurs into action, helping businesses big and small thrive online and supporting modern marketers with the skills, confidence and capabilities they need, Social School and its Calgary, AB learning campus, North America-wide calendar of events, and globally-accessible slate of virtual courses and online channels make it a go-to destination for learners and listeners across the globe.
Guest Speakers
Kelly Doody.png

Kelly is a journalist-turned-digital marketing junkie, and is committed to connecting the top marketing trends and tools with the entrepreneurs and innovators who need them most. She rarely stops talking about the knowledge share community that is marketing today, and tears up when she thinks about Social School’s role in it.

Jaimie Love.png

From Instagram to art direction, digital strategy to world-class online ad campaigns, Jaimie loves nothing more than equipping marketers and business owners alike with the modern social skills they need to succeed. A sought-after lead faculty member at Social School, she also teaches a badass barre class to boot.